Obey Giant's Jimi Hendrix Fire Letterpress Sells Out in Minutes (2026)
Limited to just 450 pieces, this iconic print flew off shelves.
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What's Dropping
Obey Giant released the Jimi Hendrix Fire Letterpress print on August 6, 2026. This limited edition piece features a portrait of the legendary guitarist Jimi Hendrix, inspired by Shepard Fairey's previous work. The print was part of Fairey's "50 Shades of Black" boxset but had never been released individually until now.
When & Where
The drop went live on August 6, 2026, at 1:00 PM ET exclusively on Obey Giant's website. With a retail price of $65 and a strict limit of one per customer, the print was available on a first-come, first-served basis.
The Play
This release was a prime opportunity for collectors and resellers alike. Limited to just 450 pieces worldwide, the Jimi Hendrix Fire Letterpress print was highly anticipated. Its iconic subject matter and exclusivity made it a must-have for fans of both Hendrix and Fairey's work.
Resale Outlook
Our team estimates a resale value of around $150 for this print. Given the strong demand for Jimi Hendrix memorabilia and Obey Giant's reputation in the art world, this piece is likely to hold its value well in the secondary market. Collectors should keep an eye out for listings, as this print is expected to remain a sought-after item.
