Starbucks Pink Drink Bearista Cup Drops July 13

Starbucks is bringing back its infamous Bearista Glass Cold Cup, this time with a Pink Drink-inspired makeover. The new design features the bear wearing a pink hat and comes with a matching strawberry straw topper. If the last drop was any indication, this one won’t last long.

What's Dropping

The Pink Drink Bearista Glass Cold Cup is a limited-edition summer release. The glass cup features the same bear design as previous viral drops but now sports a pink hat and a strawberry-themed straw topper. No official retail price is confirmed yet, but past bear cups have ranged from $12-$20.

When & Where

• Starbucks Reserve members (2,500 stars/year tier) get early access on July 9 via the Starbucks Shop online.
• General release in select Starbucks stores (U.S., Canada, Asia Pacific, Europe, Middle East, North Africa) on July 13.
• Purchase limit: 2 per customer in-store. No confirmed online limits for Reserve members.
• The rest of the Pink Drink merchandise, including items like tumblers, water bottles, hair clips, and more, is already available at participating locations nationwide.
• Additional exclusive items like T-shirts, sweatshirts, and tote bags are available online for Reserve Rewards Members at shop.starbucks.com.
• Target Starbucks locations: The company has not released separate availability details for Starbucks locations inside Target stores, so shoppers should check with their local Target Starbucks before making a trip.
• Store locator: Use the company's store locator to find a Starbucks near you: https://www.starbucks.com/store-locator?map=39.635307,-101.337891,5z.

The Play

For collectors: This is a must-have if you missed previous bear cup drops. The Pink Drink theme and summer timing make it a standout. Set a reminder for July 9 (Reserve) or July 13 (general) and be ready to act fast—past drops sold out within hours.

For resellers: The bear cups have a track record of flipping for 3-5x retail on eBay after sell-outs. Watch for early pre-sale listings post-July 9 to gauge demand. If you’re a Reserve member, max out the purchase limit (if any) and prioritize in-store grabs on July 13.

Is It Worth It?

Resale verdict: High potential based on past hype, but no confirmed comps yet. The original beanie bear cup resold for $50-$100 after selling out. Monitor eBay for the first week post-drop to see where prices settle.

Collector verdict: If you’re into Starbucks merch or missed previous drops, this is a fun, limited-edition piece. The Pink Drink twist adds novelty, and the straw topper is a cute bonus. Just don’t expect to sip iced coffee from it—these are more for display.