Hallmark's 2026 Supergirl Keepsake Ornament Drops July 11

Hallmark's annual Keepsake Ornament Premiere returns July 11-19, 2026 with over 250 new designs hitting shelves. The standout for DC collectors is the new Supergirl ornament, drawing inspiration from both classic comics and the current Warner Bros. film.

What's Dropping

The Supergirl Keepsake Ornament features the character in her iconic costume with a pose that pays homage to comic book art styles. Hallmark artist Iman Zadrozny specifically referenced older comic art to capture the character's essence. While not a numbered limited edition, Hallmark ornaments often appreciate in value when tied to popular franchises.

When & Where

Sales begin July 11 at Hallmark Gold Crown stores nationwide and on Hallmark.com, running through July 19. Keepsake Ornament Club members get 24-hour early access starting July 10. No purchase limits have been announced yet for this particular ornament.

The Play

For collectors: This is a must-have for DC completists and Supergirl fans, especially with the character's current media presence. The ornament's dual inspiration (classic comics + new film) makes it appealing to multiple generations of fans.

For resellers: Watch pre-sale activity on eBay after the Club member early access on July 10. Recent Hallmark DC ornaments have seen 2-3x flips when tied to active film releases. The lack of numbering means initial supply may be decent, but popular designs often sell out during the Premiere event.

Is It Worth It?

Collector value is strong given Supergirl's evergreen popularity and current film buzz. For resellers, check eBay sold listings after July 10 for the first market signals - comparable recent Hallmark DC ornaments have sold in the $30-$50 range after retail sellouts. The play here is likely moderate flip potential with better long-term appreciation as the 2026 premiere year becomes collectible.