Glossier Drops Limited I ❤️ NY Balm Dotcom

Glossier's Balm Dotcom – the brand's cult-favorite universal salve – is getting a Big Apple makeover. The brand partnered with New York State Tourism for a limited-edition I ❤️ NY version, featuring a clear apple-flavored formula and officially licensed branding. It drops alongside NYC-themed merch including an Applebaby Patch, keychain, sticker pack, and cotton tee.

What's Dropping

The special edition Balm Dotcom maintains the original's antioxidant-rich, emollient-packed formula but swaps in a fresh apple flavor and clear finish with I ❤️ NY branding. It's part of a coordinated NYC drop that includes:

• Applebaby Patch
• Applebaby Keychain
• Big Apple Sticker Pack
• Big Apple Cotton Tee
• Baseball cap (exclusive to Glossier's SoHo store)

When & Where

After a preview event for 20 New Yorkers at Glossier's Soho store, the collection is expected to launch on Glossier's website imminently. No exact date or time has been announced yet – the brand typically drops new products without advance notice. Purchase limits (if any) haven't been confirmed, but past limited editions have capped at 2-3 per customer.

Ten bodegas throughout Manhattan will be stocked with a limited number of the balms, while the brand’s New York flagship store will be transformed into a "balmdega," offering apple juice and candied apples to shoppers throughout the summer. Glossier is also partnering with several New York-based businesses, including La Cabra and Ha’s Snack Bar, to host related activations.

The Play

For collectors: This is a fresh take on Glossier's bestselling product with unique NYC branding. The apple flavor is new to the lineup, and the collab with NY Tourism makes it particularly collectible for NYC fans. The accompanying merch (especially patches and keychains) could become sought-after accessories.

For resellers: While there are no direct comps yet, past limited-edition Balm Dotcom flavors (like special holiday releases) have resold for around $27 based on eBay sold listings. The NYC theme and potential scarcity could drive interest, but this isn't a guaranteed flip – prioritize if you're a fan first.

Is It Worth It?

The resale math is unclear without direct comps, but similar limited Glossier drops suggest potential for modest markup (original price likely $12-15, with resale around $27). For collectors, the appeal is stronger – the NYC theme, new apple flavor, and collab status make this a standout in the Balm Dotcom lineup. Watch Glossier's site closely as drops often sell out fast.