GloRilla x REESE’S PUFFS Letterman Jacket & Cereal Box Drops June 29

GloRilla and REESE’S PUFFS have joined forces for a surprise collab that merges streetwear flair with cereal nostalgia. The bundle features a heavyweight letterman jacket and a REESE’S PUFFS cereal box, dropping just in time to stir up summer hype.

What's Dropping

The GloRilla x REESE’S PUFFS bundle includes a chocolate-brown felt letterman jacket with orange faux-leather sleeves, decked out with chenille patches, detailed embroidery, gold pins, and a custom neck label. The jacket is paired with a REESE’S PUFFS cereal box, tying the collab back to the brand’s hip-hop roots. Past REESE’S PUFFS collabs with artists like Lil Yachty and Travis Scott have sold out quickly, making this one worth watching.

The collection also includes a t-shirt and a matching hat, all featuring a chocolate-brown colorway with GloRilla and Reese’s Puffs branding. Additionally, the collab comes with a new song from GloRilla, “Eat ‘Em Up,” which sees the Memphis rapper hanging out in a life-size bowl of Reese’s Puffs.

When & Where

The bundle drops exclusively on Complex Shop on June 29. Priced at $199.90, it’s a premium piece aimed at collectors and streetwear fans. No purchase limits have been confirmed, but given the niche appeal, quantities may be limited.

The Play

For resellers, this collab’s value hinges on GloRilla’s growing fanbase and the streetwear community’s appetite for quirky food-brand crossovers. If you’re flipping, monitor eBay listings post-drop to gauge demand. For collectors, this is a rare mashup of music and cereal culture—worth grabbing if you’re a fan of either.

Is It Worth It?

No reliable resale comps exist yet, but similar limited-edition streetwear collabs have seen 1.5x-2x retail flips. If you’re in it for the long haul, holding until GloRilla’s next big moment could pay off. For fans, the jacket’s bold design and REESE’S PUFFS branding make it a standout piece, whether you wear it or display it.